BFGoodrich 

I served as the primary social media writer and content creator for BFG’s 4-wheeling, mud-slinging gearheads—from desert courses to the Vegas strip.

My principal roles included developing concepts, copy, content calendars, and in-house studio production I presented directly to the client.

The BFG social feed had been mostly truck porn, so my partner and I introduced a more 9 to 5 campaign for the many followers that aren’t pro drivers. It brought the sights & sounds of the 4x4 world into the office, reminding you of the coming weekend off-road.